👋 Hi, I'm
Product Designer building digital solutions driven by people and technology.
Selected work / 01—03
AkzoNobel (Coral)
Figma · AI · Design System
B2B2C marketplace connecting customers with professional painters, from the on-site assessment to a digital contract with payment held until the job is done.
On-site assessment flow 100% audited by AI in Figma before handoff
View case study
Grupo DIA Argentina
Figma · Auth · UI
Unifying 3 user bases (website, app and the physical Club DIA card) into one flexible login — via email + DNI (national ID) — with automatic deduplication and a single discount code for both the app and the store checkout.
3 user bases unified into a single identity, with no re-registration required
View case study
Petrobras
Figma · Workflow · Design System
Redesign of legacy enterprise systems, with approval workflows, dense forms and transactional emails built into the Design System.
3 roles (requester, focal point, approver) unified into a single, traceable flow
View case study
About me
Over 10 years of experience turning complex business problems into simple, efficient solutions. Across B2B SaaS, high-volume e-commerce and legacy systems, I connect UX, information architecture and data analysis with AI governance to evolve digital products with measurable impact.
It always starts with a good conversation.
